Valentino Insights is an interactive virtual reality environment that invites you to experience the lifestyle of designer Pierpaolo Piccioli.
Valentino is diving deeper into the virtual realm. This week, the Roman luxury brand launched Valentino Insights, an immersive experience that invites fans to walk around a digital 3D replica of a modernist Mediterranean villa inspired by creative director Pierpaolo Piccioli’s own home in Nettuno, Italy. It comes on the tails of other innovative digital initiatives that Valentino debuted this year including #ChezMaisonValentino, a series of IG Live musical performances, and a dreamy fall 2020 couture collection streamed from Rome’s historic Cinecittà Studios.
Using VR platforms to engage communities of socially isolating individuals has been a big industry trend in 2020. Balenciaga showcased its fall 2021 collection via a fantasy video game found on its website. And Dolce & Gabbana recently launched shoppable digital replicas of its stores. Valentino Insights follows the same kind of single-player, exploration-style format, but instead of taking audiences on a journey to a space-age realm or a boutique, it lets them experience Piccioli’s lifestyle.