There are hypebeasts, and then there are hike beasts. The most anticipated fashion collaboration of the year (and 2021, if our predictions are correct) appeals to both parties. Our ears collectively piqued when we first heard the news in September: Gucci is joining forces with The North Face for a collection that bridges mountains, both literally and figuratively. In true 2020 fashion, the vague announcement of the partnership first occurred on a TikTok mountaintop, but we’re here to give you an exclusive first look at what The North Face x Gucci collaboration actually looks like.
While both brands are familiar with high-low friends (Mickey Mouse sported the GG Supreme logo while The North Face has dabbled with MM6 Maison Margiela, Supreme, and many more designers), this is the first time the Italian fashion house has teamed up with another brand.
Gucci’s creative director Alessandro Michele is a known fan of the eclectic ’70s’ aesthetic. From disco collars to pleated lamé, his love for a vintage feel runs deep in his tenure at the brand. The North Face, which was founded in 1966, introduced Michele to the outdoors wear brand’s archives to serve as inspiration for the collaboration. The end result is camp, in both its definitions of the word.
Original source: https://www.elle.com/fashion/a35003952/the-north-face-x-gucci/