Music videos replace runways as Covid halts fashion shows

Cardi B and Megan Thee Stallion in the video for WAP, which caused a 201% rise in searches for clothing. Photograph: YouTube

Pop promo looks from BTS, Beyonce and others are driving designer sales through increased screen time

As fashion shows have ground to a halt due to international Covid restrictions, the catwalk has shifted on to a new platform: music videos.

Last week, the rapper Drake released his clothing collaboration with Nike, but key items from the Certified Lover Boy collection, including a much-coveted quilted pink bomber jacket, were previewed in his Laugh Now Cry Later video.

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Original source: https://www.theguardian.com/fashion/2020/nov/08/music-videos-replace-runways-as-covid-halts-fashion-shows

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